Data Quality – The Fuel that Drives the Business Engine

In today’s information age companies will live and die by information. This information is the fuel that drives the business engine. As more and more data is collected, the reality of a multichannel world that includes e-commerce, direct sales, call centers and existing systems sets in. Bad data is affecting companies at an alarming rate and the dilemma is clear: how can a company ensure that it is getting the most out of every application, every system and every database to maximize the use of corporate data throughout the enterprise? In the end, the companies with the most complete, accurate and reliable information will gain and retain market share. Recognizing that you have a data quality problem is just the start. The real question is how to fix the problem. In this session you will learn how to determine if incomplete, inaccurate and unreliable data is affecting your business. Once you understand the problem, you’ll discover how to treat it by learning the requirements to consider when looking for a total data quality management solution. Allowing poor data to exist within your company is inexcusable because there are quick, affordable options available that can improve the accuracy and consistency of your data. Ensure that your business engine will run smoothly by fueling it with clean and reliable data.